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November 24th, 2016

The large number of Chinese students studying at western universities is significant and on the rise. As a result, GradConnection has put together a returnee student survey in order to provide insight into the link between Chinese employers and those graduates studying abroad

Commonly referred to as returnee students, Chinese graduates who have completed their tertiary studies overseas are a valued resource to Chinese employers. This is particularly evident from our latest graduate returnee survey set out for Chinese employers. Chinese employers recruit a significant number of graduates each year, a large percentage of which are returnee students.

How many students are we looking at?

Out of the 1.7 million international students studying at universities in Australia, United Kingdom, USA, Canada and New Zealand, 500 000 are from China. That means, globally, 25% of all international students are Chinese.

Where, what and who?

According to The State Council of the People's Republic of China, 80% of those studying abroad choose to come back to China for employment after graduation. Of those returning, 80% have a master’s degree and 10% graduate with a doctorate. Less than 10% walk away with only a bachelor’s degree. Interestingly, more women choose to return as 60% of all returnees are female.

The goal

Due to the significant number of Chinese students studying abroad, our goal is to help international students studying at western institutions increase their employability outcomes. Needless to say, Chinese employers and western universities need to work closely together as they both have a vested interest in these returnee students.

Which universities come out on top?

Based on GradConnection’s graduate returnee survey, when asked what is most important when considering what universities to target overseas, over 56% of Chinese employers said it was because they had successfully hired graduates from that university in the past. Additionally, over 53% said their decision was founded on the quality of education based on league and university ranking tables.

Further, more than 86% of Chinese employers said that they would consider targeting universities that they had not heard of if they knew they had a high number of returnee students eligible to work for their organisation.

Valued and in demand

This survey has further highlighted the already tremendous need to link Chinese returnee students with employers in their home country, a need that is increasing rapidly. Seen by Chinese employers as valuable investments for their organisations, these returnee students have a lot to offer.

Working closely with the leading universities in Australia, the UK, and the USA, GradConnection is on a mission to help fill this gap between international students and Chinese employers.

What we are working on

We have developed a university specific skinned platform for international students. The job board software enables universities to assist their international students while simultaneously providing employers from around the world access to these returnee graduates. If you would like to see the full survey and more information about how to get involved, please contact Dave Jenkins ([email protected]).

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November 18th, 2016

Looking for the best, China Eastern Airline spent a week with a number of the leading universities in the UK with the objective of finding the top, UK educated Chinese students to join their Management Program

Last month GradConnection partnered with Chinese recruitment specialists 51 Jobs, as well asChina Eastern Airlines for the 2016 UK university tour. With the goal of finding the top UK university students to join their Management Program, China Eastern Airlines visited some of the leading universities in the UK where they held presentations followed by a number of assessments.

During the week, presentations were held at the prestigious Imperial College London and University College London (UCL), where an impressive attendance was had with over 200 Chinese students at each of the talks. Following the two days of presentations, Kings College London hosted the airline for a further three days of assessments and interviews.

With headquarters situated in Shanghai, China Eastern Airlines is one of the three major airlines in mainland China and among the largest state-owned companies. Looking to find the best UK educated students to join their Management Program, the airline conducted the tour and subsequent assessments to find the right graduates who will be entering the program at a more senior level than those who join outside the program.

China Eastern considered the week to be highly successful and are currently flying a number of students, from Imperial College London, UCL, Oxford University, Kings College London and Edinburgh University, back to China for the final round of interviews. 

Along with the gift presented to the careers services from the executive team, we would like to extend our thanks to Imperial College London, Kings College London and UCL for making such a successful event possible.

We encourage universities to join us in China and Hong Kong next year to meet more top employers for your international students.

If you would like to find out more information about the event or how to get involved next year, please contact Dave Jenkins ([email protected]), orclick here.

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October 6th, 2016

How to use facebook for graduate attraction

The world of social media is a big one and it seems to be growing by the minute. We are all aware of the advertising potential that social media is said to have, but the truth is that there are very few of us who know exactly how to get the most out of this very useful resource.

As Facebook is the forerunner in the social media popularity race, according to Statista with around 1.712 million active users, it is a great platform to start with when looking at social media as a marketing and graduate recruitment tool. With the ever evolving and fast-moving world of social media, it is vital that employers start thinking about how they are currently engaging and recruiting talent.


Here are a few important factors to be aware of when using Facebook for graduate attraction:

Branding, branding, branding

Raising brand awareness is key and should be at the very top of your company’s social media agenda. If you want to attract young graduates you need to go where they are - on social media. Once you have established your company page and have used the necessary advertising options available, you can start loading graduate specific posts.

Aimed at grabbing the attention of students and recent graduates, these posts should give the potential recruits a better idea of what your company is all about, and more importantly, your company’s culture. Aside from the obvious job listings, posting photos of your employees, company events and the like will not only increase brand awareness but overall appeal as well.

What’s on offer?

Every campaign needs a draw card and providing graduates with information about what’s on offer will undoubtedly be the difference between your campaign and others out there. On platforms such as Facebook, being somewhat boastful about your company’s mentorship and training programs will go a long way. The best and brightest in your industry will be attracted by these programmes, as they will see them as useful tools which will enable them to grow and develop within their careers.

Driving traffic is key

As simple as it sounds, the whole point of marketing through a social media channel such as Facebook is to use it as a catalyst to drive traffic to your company website. According to Shareaholic, collectively the top eight social networks drove 31.24% of overall traffic to websites in December 2014, 24.63% of which was from Facebook alone. 


Adding links to blog posts and other relevant information on your company website, such as the different mentorship programmes on offer, will all assist in increasing traffic to your company page. Once on the site the potential graduate will be able to learn more about your company and will further increase awareness and interest.

How can we help?

If you would like to know more about what might be an optimal strategy for your programme, please contact your Account Manager (see details below), or if you are new to GradConnection please email [email protected].

Dan Purchas – [email protected]

Dave Jenkins – [email protected]

Mike Casey – [email protected]

Andrew Purchas – [email protected]

Resh Perera – [email protected]

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September 28th, 2016

Always improving your efficiency is at the core of a great business and the same applies to recruiting top talent. The old way of putting an advert on the web and hoping for the best just isn’t good enough anymore.

Interviewing processes have changed - don’t get left behind

One of the most overlooked improvements in business is how you hire talent. Right now the most cutting edge recruiting technologies is digital automated video interviewing - it’s how forward-thinking businesses are pulling ahead of the rest.

Using a video interviewing platform like Vieple gives you great financial and time-saving benefits:

  • Reduced hire times
  • Lowered associated costs
  • Better talent pool to pick from
  • A distinct competitive advantage

Video interviewing - what exactly is it?

Vieple is an online video recording platform for interviewing candidates. It’s easy to learn and easy to use, and best of all, having all your candidates in one convenient place means you don’t have to waste time scheduling interviews. Screen the applicants at a time that works for you and get the best talent on offer.


Improve your ROI

Using Vieple has many benefits over the “old-school” way of doing things. Don’t waste time waiting for candidates to show up at your door. Right away you’ll see improved productivity, and travel costs and other expenses will be dramatically lower.

You’ll also get access to the cream of the crop. One of the huge benefits of Vieple is that it puts the responsibility onto the candidates. Straight away you’ll see who makes the shortlist.

Find the right people with Vieple


Try Vieple now for free and find out for yourself how much you can save.

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