The Hong Kong Tourism Board (HKTB) is a government-subvented body tasked to market and promote Hong Kong as a travel destination worldwide and to enhance visitors' experience once they arrive. The HKTB is headquartered in Hong Kong. Currently it has a worldwide network of 15 offices and has representatives in 6 different markets. In 2008 the HKTB established Meetings & Exhibitions Hong Kong (MEHK) to continue strengthening Hong Kong’s position as the premier destination for Meetings, Incentives, Conventions and Exhibitions (MICE) in Asia Pacific. For MICE organisers, that means providing a host of services designed to make organising spectacular meetings or incentive travel programmes, a convention or an exhibition even simpler, smoother and more satisfying.