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Intern - eCommerce (Digital Marketing)

The Programme 

With our sights set firmly on the future, we continue to be on the lookout for talent to take us into our next chapter of growth. Join us to shape the future of hospitality! 
A rewarding career at Marina Bay Sands sees our Team Members immerse in a suite of roles across the integrated resort to become specialists in their own right. Discover your next career with us, and be part of our diverse and inclusive workforce! 

What You Will Do 

  • Executing cross-channel campaigns based on the overall strategy to acquire new visitors, engage them with relevant content and convert them. Channels include search, programmatic display, social, email and strategic 3rd party partners 
  • Coordinating campaign launch to ensure all timelines are met by working with all relevant parties internally and externally (agencies, stakeholders, creative team, content team etc.) 
  • Ensuring all digital touchpoints adhere to best practices while maintaining good experience across the consumer journey 
  • Conducting research on audiences, best practices, competitors, latest marketing technologies etc. to inform campaign direction to drive engagement and conversions 
  • Working with external agencies to execute, manage, optimize, report and analyse campaigns to ensure seamless execution leading to optimized performance 
  • Supporting initiatives on traffic acquisition to company website and other relevant MBS properties to drive conversion and other campaign related targets across all business units in all key markets 
  • Optimizing conversion rates and KPIs through data driven performance marketing 
  • Supporting test & learn initiatives for creatives and media strategies / approaches to further improve messaging and delivery 
  • Ensuring seamless end-to-end consumer journey to drive quicker decision making and conversions 
  • Coordinating and supporting regular reporting and channel performance analysis 
  • Analyzing the results and effectiveness of campaigns to identify insights that can improve future campaign performance 
  • Identifying various data sources and extracting these information for analysis to put together consolidated findings for further optimizations
  • Assist in website tagging as it relates to campaign setup and tracking maintenance 

Required Skills and Abilities 

  • Passion for digital marketing and customer experience 
  • Strong analytical skills 
  • Ability to troubleshoot and problem solve in a fast-paced environment 
  • Well organized and pro-active with excellent attention to detail 
  • Possess excellent communication skills (verbal and written) 
Closed 7 months ago
Closed 7 months ago
  • Job type:Internships
  • Disciplines:

    Business and Commerce, Marketing and Sales

  • Citizenships:

  • Locations:

    Singapore (Singapore)

  • Closing Date:23rd Mar 2021, 6:00 pm

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