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Segment Marketing Manager - #SGUnitedTraineeship

The Programme

Fresh out from school and thinking about how you can gain valuable industry-relevant experience? With SGUnited Traineeships, new and recent graduates can join approved host companies to develop skills professionally and receive a training allowance. 

Singtel is Asia's leading communications technology group, providing a portfolio of services from next-generation communication, technology services to infotainment to both consumers and businesses. 

We are a major communications player in Asia Pacific through our strategic investments in regional mobile operators, Telkomsel (Indonesia), Globe Telecom (the Philippines), Advanced Info Service (Thailand) and Bharti Airtel (India), which has significant presence in Bangladesh, Sri Lanka and Africa. 

This SGUnited Programme provides traineeship and industry attachment opportunities to equip you with valuable industry experience. 

You will have the opportunity to develop your skills professionally and gain an understanding of our business. 

Technology continues to reshape how we live, and we are proud to be nurturing talents for the digital economy. We are awarding exciting opportunities to Singaporeans with the passion to pursue a career in the Information and Communications technology (ICT) Industry. You can look forward to acquiring invaluable professional and soft skills. 

Experiential Opportunities: 

Practical work experience in various operational and functional areas, and participation in some fascinating projects too; Personal coaching & mentorship by our experienced team. 

Learning Opportunities: 

A blend of on-the-job training and e-learning through the Singtel Group’s digital learning platform, #CURIOUS, which features over 150,000 virtual learning courses. 


The Manager is responsible to develop marketing strategies and acquisition campaigns to drive solutions in the SMB market through Alliances. The role involves gaining a thorough understanding of the products and services, developing marketing strategy and analyzing database to drive outreach campaigns, developing collaterals and executing campaigns and webinars/events to continuously expand the footprint to help drive leads. 

The ideal candidate must have strong analytical and communications skills, be resourceful & self-motivated. He/She must be results-driven and is responsible to meet overall market share, drivers and revenue targets. 


  • Drive lead gen campaigns through Alliances for acquisition & new logos thru ATL, BTL & events/ webinars.
  • Analyse customer profile and keep abreast of competitive landscape & technology trends to develop targeted marketing campaigns.
  • Plan marketing campaigns including web, SEO/SEM, email, social media and display ad to drive leads to different sales touchpoints.
  • Collaborate with Partners & Product House to identify target segments, product positioning, pricing and packaging.
  • Collaborate with Partners & Product House to identify target segments, product positioning, pricing and packaging. 

Required Skills and Abilities

We are looking for people with a passion to create a better future with technology, and the potential to influence others to do the same. We have a broad range of opportunities across business, corporate functions and ICT. 

Recent graduates (2019 to 2021) and those with working experience (graduated 2018 or earlier) may apply. 

Education Qualification - Degree & above. 

Duration of Traineeship / Attachment offered - 6 months. 

Good To Have:

  • Go-to-Market strategy to drive lead gen & sales. 
  • Digital Marketing.
  • Advanced MS Excel Skill.
  • Advanced analytical skills. 
Closed 3 months ago
Closed 3 months ago
  • Job type:Graduate Jobs
  • Disciplines:

    Marketing and Sales

  • Citizenships:

  • Locations:

    Singapore (Singapore)

  • Closing Date:12th Aug 2021, 6:00 pm


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