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Swire Group is a multinational, cross-industry business group, the main business operations in the Asia-Pacific region, and concentrated in Greater China. [Pacific] metaphor scale large, has a long history, the name in the Greater China region household. The Group's business is divided into five categories: real estate, aviation, beverage and food chain, marine services and trade and industry. Pacific's business in Asia is dominated by Swire Pacific, a publicly traded company, and the rest of the world is held by the parent company, Swire Pacific Limited.

Headquartered in the UK, Swire Pacific is responsible for formulating and directing the Group's overall business strategy and providing recruiting, hiring and training of staff and other services to the Group and its subsidiaries. The Group employs more than 130,000 people around the world.

Swire first opened an office in Shanghai in 1866, engaged in tea and silk trade, and imports of cotton and wool from the UK. Today, Swire operates a wide range of businesses in mainland China, from real estate investment and aircraft engineering to refrigeration and retail. Swire's affiliates are working with a number of outstanding large companies in the Mainland, including Ocean Property Holdings, CITIC Group, Air China, COFCO and Guangdong Food Import & Export Group. Other international partners in mainland China include Coca-Cola, Boeing, Akzo Nobel and Campbell.

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